Stand out from the crowd

Lucid is an international insight, brand and innovation consultancy with a fantastic reputation for the transformative impact of its strategic thinking. It excels at helping businesses understand the audiences they want to connect with, going further and deeper to uncover inspirational insights that fuel successful brand development.

Walker Lorenz has worked closely with the Lucid team to help sharpen the expression of what the consultancy does and the commercial difference it makes to its clients brands.

Our work was two-fold; firstly developing new messaging and a new tone of voice together with re-vitalising Lucid’s website with better signposting, easier navigation and more dynamic messaging. At its heart is a very human tone of voice and a clever synthesis of visual and verbal metaphors - bold and simple in their execution.

With this new vitality Lucid is all set to truly stand out.