Rebranding: excitement or myopia
In an ever faster ever more competitive landscape, organisations of all shapes and sizes will at some point decide on the brave step of embarking on a rebranding journey.
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Walker Lorenz created this new vitality so that Lucid is all set to truly stand out.
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Convey don’t say
We also often hear that people want brands and companies to stay in their place – be realistic – not overclaim for what they can do for them.
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English fans of the beautiful game are among the most fervent and passionate in sport. Believe me, I speak as one who knows! As a massive fan of both footie and brands.
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Bangladesh retailer Aarong aims for global appeal REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.
Read more at: https://www.campaignasia.com/gallery/bangladesh-retailer-aarong-aims-for-global-appeal/468474
You can get our newsletter from hello.walkerlorenz.com. It covers some of our recent work and a selection of our blogs.
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We are currently looking for an account manager, designer and a junior designer. In the first instance please share a brief synopsis of your portfolio to us at:
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Creative branding projects often mean contracting multiple agencies. The challenge is making sure that they work together. Too often, one starts vying to take the lead or championing their own priorities - rather than focusing on the outcome for their client.
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As consultants in the business of brand creation, we spend so much time understanding the behaviours and motivations of our clients’ customers, but do we really understand the mindset of our primary customer? Our client.
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When we meet someone, we form a view based both on what they look like and the way they speak. It’s these unique aspects of a person that give us clues to their personality. That make them memorable. And that help us decide whether we want to get to know them better. It’s much the same when we meet brands…
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When two creative industry leaders fuse their talents and ignite it with a new international consultancy team, the creative and business impact can be explosive.
We're really thrilled to announce the launch of Walker Lorenz, an international creative strategy consultancy, set up by award winning Creative Director Neil Walker and Global Strategy Director Tony Lorenz; dedicated to working with the business leaders of today, creating the brands of tomorrow.
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