The brands of tomorrow
We created a stunningly original identity and a new way of communicating, that places Bevan Brittan, a leading UK law firm, firmly at the forefront of a highly competitive field. We worked to develop a new positioning that is firmly grounded in the authentic truths of the firm.
The solution we created focuses on the strategic concept of ‘adaptive energy’ – high quality legal advice that shapes boundaries and underpins the high levels of flexibility that are necessary for companies to prosper in an ever-changing commercial climate.
We developed the firms key brand touch points from advertising, digital and online through to seamless expression into the interior architecture with wayfinding and signage.
Animated visuals that cleverly embraced the spirit of ‘Adaptive Energy’ can be arrested in time and space - allowing them to be manipulated at will to give the desired shape, colour, mood and form.
They are as flexible and responsive as the firm itself – a perfect encapsulation of the principles of ‘Adaptive Energy’.
The successful rebrand was a catalyst to the firm winning a number of branding and marketing awards in the legal profession and a stimulus to its growth.