The brands of tomorrow
RPC’s relocation to a striking landmark building was the catalyst to revitalise its brand identity and signify a dynamic progression of the firm.
The ambition of the 500 staff/65 partner practice is to be seen as London’s most progressive, open and empathetic law firm, by bringing to life its brand essence of open accessibility in all of its touchpoints.
We worked very closely with RPC to distil its brand down to its core essence, discovering exactly what makes it tick.
Building on its solid reputation as a safe pair of hands, the new identity expresses a more dynamic company at ease with the rapid tempo of modern life.
Internally, the new identity plays a pivotal role in unifying the firms different practice areas and bringing its two offices under one roof with a single, positive and visionary culture.
The strategic review has inspired a fresh identity, reflecting brilliance, translucence and colour.