The brands of tomorrow
We were asked by Holborn Business Partnership, in London to create a unique BID branding and marketing strategy, to truly capture the spirit and vitality of the local community and promote the diversity it has to offer.
The foundation of the new brand identity was a strategic research programme of workshops, interviews and questionnaires to gather wider ranging insights of Holborn (across all target audiences) and distil this into a compelling brand idea ‘Discover more’.
Our aim was to shift perceptions and inspire distinct audiences, from workers and shoppers to residents, to participate and experience this unique oasis at the heart of London.
We have created a distinctive and highly adaptable graphic brand identity framework, which can be cleverly tailored to diverse campaigns and events in the area and acts as a catalyst for growth and prosperity.
The identity was launched with a cultural events programme as well as being applied to uniforms, vehicles, street banners, posters and the website.