Aarong: A jewel in social enterprise

Aarong sits proudly at the heart of the social enterprise portfolio of BRAC, the world’s Number One International Not for Profit organisation and pioneers in alleviating poverty.

As Bangladesh’s leading lifestyle retail brand, Aarong has carved a unique niche, using it’s artisanal provenance to offer a stunning line of beauty, craft, fashion and home products. High on innovation and ethics, Aarong empowers rural artisans to rise above poverty, supporting 65000 artisans across its growing 21 store network.

It has ambitious plans to extend beyond its home shores.

Global horizons

With a brand vision for global growth, Aarong sought to refresh their iconic identity. Over the years a number of differing logo versions came into co-existence, so a cohesive and singular approach was vital.

We thus created a re-vitalised Aarong brand identity, elegant in simplicity with dynamic foundations and a clear hierarchy. Translating seamlessly across all media (from digital, print, social media to the store environment), the re-imagined identity is fit for purpose in both Bengali and English. This legal requirement is reflected in the dual wordmark element of the identity.

Coming very soon

With the brand identity just launching, we excitedly await the customer reaction, and hope to be able to share the impressive results (fingers crossed) in early autumn.

Watch this space...