The brands of tomorrow
In the crowded insight & innovation consultancy market how do you truly stand out?
Lucid is an international insight, brand and innovation consultancy with a fantastic reputation for the transformative impact of its strategic thinking. It excels at helping businesses understand the audiences they want to connect with, going further and deeper to uncover inspirational insights that fuel successful brand development.
Its clients truly value the simplicity with which it articulates complex issues. The only thing is, Lucid itself was not quite practising what it preaches when it came to its own website and messaging.
Walker Lorenz has worked closely with the Lucid team to help sharpen the expression of what the consultancy does and the commercial difference it makes to its clients brands.
Our work was two-fold; firstly developing new messaging and a new tone of voice together with re-vitalising Lucid’s website with better signposting, easier navigation and more dynamic messaging. At its heart is a very human tone of voice and a clever synthesis of visual and verbal metaphors - bold and simple in their execution.
With this new vitality Lucid is all set to truly stand out.