DCM: Digital Cinema Media: Pushing boundaries

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, helping brands develop successful advertising strategies across DCM’s national cinema portfolio.

They have become leaders through a pioneering spirit to push boundaries and outstanding expertise in film and cinema, with a passion for the unique value it delivers to building brands.

Our brief was to create a category-leading brand identity that would set DCM apart, reflecting their courage and bold belief to be driving innovation in cinema’s unique role and success in the media mix.

Projecting a bold identity

The identity we developed shows the company’s name illuminated in a bright light projection. It’s designed to radiate a fresh, bright and bold personality; encapsulating DCM’s visionary and energetic approach at the forefront of cinema.

For advertisers the DCM brand helps create highly tailored cinema advertising campaigns while providing stunning and immersive environments for cinema-goers.

The on-screen experience of the identity captures the essence of going to the cinema in all its glory.

Uniquely connecting brands and people

DCM has led significant growth for cinema, with record revenue performance, achieving numerous awards. The business is determined to sustain its leadership, connecting brands and people in the unique cinema setting.

No 1 Cinema advertising opportunities

The cinema offering has never been so compelling, allowing advertisers to engage with highly captive and attentive audiences.