The brands of tomorrow
Opera and ballet are regarded elite performing arts. But are there is nothing elitist about the way Royal Opera House makes accessible the extraordinary world of music, dance and making. Now celebrating its 40th anniversary of pioneering creativity through learning and participation, it inspires people in diverse communities – throughout the UK.
With a growing team dedicated to learning and a reach fast approaching 2000 schools, Learning and Participation has become integral to the ROH brand. To help successfully facilitate the scaling up of it’s work, it asked Walker Lorenz to create a series of marketing assets.
ROH has a singular vision ‘to inspire creativity’ working right at the heart of communities. It does this in collaborative fashion, particularly working with under-represented groups to inspire people and ignite their imagination. To bring this vision to life and its underlying focus on diversity and inclusivity we helped create a suite of marketing materials that work within overarching brand guidelines while helping project a look and feel for learning and participation.
We developed messaging, tone of voice, design and the use of photography of diverse assets such as powerpoint, invites, brochures both in digital and print. These have all been designed to aid advocacy and engagement with varying audiences from schools to government.
At a time when school arts participation has been squeezed, ROH’s work in the community with schools has been impressive and impactful reaching close to 2000 schools with an ambition to reach 3500 in 2026. In its 40th year as a learning pioneer
40 years
The Royal Opera House will continue to play a pivotal role in shaping social, cultural and economic impact.
Watch this space for some exciting results in 2024.