Marks & Clerk: Doing its brand justice

For over a century, Marks & Clerk has been a leading global intellectual property firm partnering businesses of all shapes and sizes.

Its large team of patent and trade mark attorneys and commercial lawyers has helped thousands of businesses across the globe to maximise the value of their intellectual property.

With an ambition to better communicate its unique, global brand, M&C sought to re-imagine its website. Having worked closely with the firm to create their current brand identity, M&C asked us to also help successfully develop large parts of their new website content to build a fresh, relevant online identity.

Visionary IP expertise

A senior team quickly set about a 6 week sprint to develop a holistic brand language, embracing verbal and visual identity elements. In no time, core brand messaging was created to build the foundation for a new tone of voice. This centred on ‘Visionary IP expertise’ helping businesses to realise their ambitions, reflecting M&C’s passion for its clients’ world of innovation, science and technology.

To bring the new brand language to life we developed copy and provided striking visual imagery across the breadth of services and sectors, underlining the firm’s global strength.

Projecting a global voice

With the new Marks & Clerk website scheduled for launch in Spring 2021, we’re excited to hear about the reaction it gets, and hope to share news of the results later this year. In delivering the new website content within;

6 weeks

we have achieved what would have taken many agencies at least 3 months and more.

Watch this space...